Robert Littlejohn
Attracting, Educating, and Retaining Parents with your Value Proposition
Session Description:
With a changing economy and rising tuition rates, it is increasingly critical that schools clearly articulate the value proposition of a classical Christian education to prospective parents as well as to currently enrolled families. When families understand that tuition payments achieve more than a mere purchase transaction, they begin to appreciate that they are investing in their own child(ren)’s future and in that of every child at your school, as well as in an entire movement of classical learning. This session explores the value of the spiritual, academic, relational, and cultural deliverables that parents may not fully appreciate, through both anecdote and data.
Bio:
Robert Littlejohn has served as Head of School at The Covenant School in Dallas, Texas since April of 2018. Previously, he served thirteen years as Head of School at Trinity Academy in Raleigh, North Carolina, four years as Vice President for Academic Affairs at Covenant College in Lookout Mountain, GA, and three years as a Distance Learning Director for the Minnesota State College and University System. He has authored two College Biology Laboratory texts, has published 26 reports of original research in the fields of Ecology, Plant Physiology, Biochemistry, and Science Educational Theory, and is coauthor with Charles T. Evans of Wisdom and Eloquence: a Christian Paradigm for Classical Learning, published by Crossway Books. He was founding Headmaster for New Covenant Schools in Virginia, founding Director and Publisher for the Society for Classical Learning (originally doing business as The Eastern Consortium for Classical Christian Schooling – ECCCS), and a founding board member for the American School of Lyon, France (a classical Christian international school). He was a long-time higher education accreditation reviewer for the Southern and North Central Associations of Colleges and Schools, and is a Certified Facilitator of Appreciative Inquiry™. Robert is an ordained Anglican cleric, and he and wife, Teresa, are parents to three adult children and grandparents to six granddaughters.