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Classical Christian Movement

The Hard Work of Cultivating Donors: Myths and Reality

By June 24, 2021January 11th, 2023No Comments

Classical, Christian schools are fueled by two things: prayer and money. This session will leave the prayer part to you (keep doing it). This session might help you with the money part. It will explore the process of donor cultivation, but more importantly the core of why donors give, and how that affects everything from fundraising strategies, and where you as a Development Director, Head of School or Board Member spend your valuable time. This session will offer some theory, but also a great deal of practical direction, born out of 23 years of experience raising money for a single organization.

John Heaton

John Heaton is the second Headmaster of New Covenant Schools. He followed the founding Head, joining the school in its seventh year and has held this position since 1998. Now in its thirtieth year, the school has enjoyed steady growth with 450 students, five successful capital campaigns, and, most importantly, a strategic board. Long experience with one school has given him a unique perspective on the stages of school growth and governance. In addition, John is an ordained Anglican pastor and is the Associate Priest at All Saints Church in Lynchburg. He has been married to Heidi for 35 years and has four adopted children. When not at school John and Heidi enjoy being at their farm in Bedford County, Virginia.